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A global icon transitions to the golf course
CARLSBAD, CALIF. (November 17, 2011) – adidas’ iconic SAMBA is one of the most popular and recognizable shoes on the planet, with more than 35 million pairs sold worldwide. Now, for the first time, golfers can showcase the legendary footwear on the golf course with the introduction of the SAMBA GOLF shoe.
Introduced in 1950, the original SAMBA was created to enable soccer players to train on hard, icy ground and quickly evolved to become a dominant indoor soccer shoe. Over time, SAMBA’s combination of classic styling and comfortable fit fueled its transcendence into a modern-day essential worn everywhere from athletic fields to the mall and from city streets to the suburbs, and by virtually everyone regardless of age and gender. Athletes, celebrities, students, parents and grand parents have made SAMBA a ubiquitous part of global culture.
“SAMBA has been widely loved around the world for decades,” said Bill Price, Vice President of adidas Golf Footwear. “It’s time to bring its timeless styling to the golf course.”
SAMBA GOLF maintains the shoe’s classic silhouette and 3-Stripes design, and features a durable, suede toe-guard and the distinctive tan gumsole equipped with six cleats and THINTECHTM low-profile technology for improved traction, stability and support. The textile, synthetic-leather upper is water-resistant and provides lightweight, durable performance.
The footwear is offered in medium width and three colorways: Black/White /Gum, White/Black/Gum, and Satellite/White/Gum available at retail on March 1, 2012 at an MSRP of $100 USD; red/white/gum will be released on May 1, 2012.